Adidas was founded in Germany in 1924 by Adolf Dassler and his brother, Rudolf. Originally named the Dassler Brothers’ Shoe Factory (Gebrüder Dassler Schuhfabrik), the company was rebranded as Adidas in the late 1940s after the brothers parted ways. Adolf remained in charge of Adidas, while Rudolf founded his own brand, initially called “Ruda” (derived from his name), which he later rebranded as Puma.
From the beginning, Adidas has focused on meeting the needs of professional athletes, particularly runners. The company specialised in spiked footwear, pioneering the use of lighter materials such as rubber and canvas instead of metal. Adidas frequently highlights its heritage, drawing inspiration from its founder’s philosophy. A commitment to athletes’ needs, a focus on enhancing performance, and an emphasis on craftsmanship (now reinforced by advanced technology) remain central to the brand’s strategy.
2
Adidas believes that “through sport, we have the power to change lives”
Adidas was founded in Germany in 1924 by Adolf Dassler and his brother, Rudolf. Originally named the Dassler Brothers’ Shoe Factory (Gebrüder Dassler Schuhfabrik), the company was rebranded as Adidas in the late 1940s after the brothers parted ways. Adolf remained in charge of Adidas, while Rudolf founded his own brand, initially called “Ruda” (derived from his name), which he later rebranded as Puma.
From the beginning, Adidas has focused on meeting the needs of professional athletes, particularly runners. The company specialised in spiked footwear, pioneering the use of lighter materials such as rubber and canvas instead of metal. Adidas frequently highlights its heritage, drawing inspiration from its founder’s philosophy. A commitment to athletes’ needs, a focus on enhancing performance, and an emphasis on craftsmanship (now reinforced by advanced technology) remain central to the brand’s strategy.
Adidas believes that “through sport, we have the power to change lives”
Nike
Reebok
Puma
Under Armour
Converse
H&M
Zara
Gap
Uniqlo
ASOS
Levi's
Diesel
Patagonia
Kathmandu
Equinox